The transition from My Borgata Rewards to Mlife isn’t going as well as I thought it was. Last week, there were no elite lines at the Mlife desk and no signs to indicate why this was so. When I got to the front of the line, I had so many questions to ask (with a long line behind me) that I didn’t add this to the list.
The lines at the Mlife desk at the Borgata are back to normal and the courteous and professional staff is forthright with answers to general questions about Mlife at Borgata. Mlife account information may not be current online; especially Points, Tier Credits and Tier Status but they are working on correcting that. It seems to me that the program is unnecessarily complicated but it’s almost identical to My Borgata Rewards except for some extra benefits for higher daily play.
The Borgata just announced that the full transition from My Borgata Rewards to MGM Mlife casino loyalty program will take place on June 7. What I want to know is this: If players are going to enjoy the same level of recognition and benefits that they enjoyed with My Borgata Rewards, why are the details so vague?
How do you alter your play to receive the best casino offers possible based on your bankroll? As I stated in the previous installment, it’s done by the timing of your gaming sessions, which directly affects your Theo (your theoretical loss to the casino, which is the way that the casino calculates what you are worth to them.).
Earning Caesars Marketing Offers (and continuing to receive them) from a large casino loyalty program such as Total Rewards is a very complicated endeavor. There are numerous variables to consider, such as which property you are playing at and how popular that property is, how badly that property wants to drum up business, what games, amenities and restaurants are available, etc., but before I launch into specifics, let me define just what a Marketing Offer is.