Delta’s & Zac Posen’s Collaboration
When we heard Zac Posen would re-design the Delta uniforms, we were more than excited to see his creations. Unfortunately, the project has encountered some bumpy weather as Zac might have gone a little bit too “all out” with his designs. Apparently Delta can’t handle so much high flying fashion. The designs are said to be too form-fitting, too fabulous and, perhaps, just too fashionable. Delta customer-facing employees need a uniform that will accommodate all types of movement – standing, sitting, kneeling, stretching and reaching. They have to fit employees of all sorts and sizes and the sexiness factor should be secondary to their function. But when you hire Zac Posen for the job you can expect plenty of form-fitting, fabulous fashion.
As you can see from Zac’s usual catwalk designs it’s logical the uniform designs were a little “too fitting” on one hand and perhaps a little too “ill fitting” on the other.
Uniforms & Brand Marketing
You might think it’s a bit excessive for Delta to spend precious money on uniform designs that could’ve been invested elsewhere in the company, but it’s actually a wise investment. When Southwest Airlines introduced their new uniforms with shorts and sporty shoes designed by their own employees it was big news. Besides that it’s always good to have people talk about your company, designing a uniform that fits the company’s brand is a great way of brand marketing. Think about the classic UPS uniforms, the girls at Hooters or Playboy’s iconic bunny’s, and you know why it’s wise to invest some serious money and time into uniform designing.
We hope they figure it out soon so we can start enjoying the new looks of Delta’s staff.
Also read:
Delta Style | Zac Posen | “TO BRING MODERN AMERICAN GLAMOUR TO FLYING”
Delta Style | Amenity kits get refresh | “Delta One customers: What’s in your TUMI?”
