casino loyalty program

Casino Loyalty, Casino Gaming and Gambling
Total Rewards 2018
February 22, 2018 comments

Consequences of Total Rewards 2018 Devaluations

While the upcoming changes, effective 02/01/18, to the Caesars Total Rewards program, is a massive slash in benefits, some of the changes certainly make sense from their perspective. I try to play devil’s advocate and understand the business purpose for these decisions. Some I get, while others baffle me when I try to view them through the bean counter’s eyes.

Casino Loyalty, Casino Gaming and Gambling
Total Rewards 2018 Benefits
December 19, 2017 comments

[Ouch!] Major Changes to Total Rewards 2018 Benefits

Caesars unveiled their Total Rewards benefits for 2018. While rumors had been circulating of an upcoming degradation of benefits, nobody predicted how steep it would be.  Most of the key benefits of the Total Rewards program that made it the best casino loyalty program in the country are all gone. The biggest head-scratcher, is that the higher the tier one attained, the more that was taken away.

Casino Loyalty, Casino Gaming and Gambling
Caesars Total Rewards | Part 4 | Generating Marketing Offers
April 19, 2017 comments

Caesars Total Rewards | Part 4 | Generating Casino Offers (Marketing Offers)

How do you alter your play to receive the best casino offers possible based on your bankroll? As I stated in the previous installment, it’s done by the timing of your gaming sessions, which directly affects your Theo (your theoretical loss to the casino, which is the way that the casino calculates what you are worth to them.).

Casino Loyalty, Casino Gaming and Gambling
Caesars Total Rewards | Everything You Need To Know - Part 3 | Marketing Offers
March 4, 2017 comments

Caesars Total Rewards | Part 3 | What is a Caesars Marketing Offer?

Earning Caesars Marketing Offers (and continuing to receive them) from a large casino loyalty program such as Total Rewards is a very complicated endeavor. There are numerous variables to consider, such as which property you are playing at and how popular that property is, how badly that property wants to drum up business, what games, amenities and restaurants are available, etc., but before I launch into specifics, let me define just what a Marketing Offer is.