Last year, Michael told me about an idea to have a conference that would discuss maximizing travel miles and points and casino rewards. Ya know, bringing TravelZork dot com to life. What a great concept. The idea went dark for awhile and popped up just a few months ago. ZorkFest 2017 was ready to go!
Las Vegas is a city of big events. I look at our Sunday Vegas News column the same. This column
Las Vegas casino players clubs are tightening the purse strings on how they reward customers. Before you get fired up just understand that this isn’t new. The casino operators are just discussing this publicly.
ZorkFest | Register Today | Travel Smarter Gamble Smarter | An unprecedented assortment of sessions on all aspects of Travel and Casino loyalty, packed into just one day!
ZorkFest has been a passion project in the making for a long time. I have always wanted to combine two of my interests into one amazing event. Casino Loyalty and Travel Loyalty. ZorkFest, an unprecedented assortment of sessions on all aspects of Travel and Casino loyalty, packed into just one day!
Most casino operators in Las Vegas prefer to have a revenue split close to MGM than Caesars. In fact, Caesars wants to have a revenue split closer to MGM Resorts. The two casino operators have different approaches to their companies. MGM Resorts is expanding with new casinos and a massive profit growth plan. Meanwhile, Caesars Entertainment is looking elsewhere to generate revenue.
I’m a big fan of loyalty programs. I generally belong to just about any that will have me, whether it’s a frequent flyer scheme or a punch card at a local sandwich shop. There is, however, one thing about loyalty programs that tends to aggravate me: Their name.