Sunday News | New Las Vegas Logo, New Hotels, Maybe Bruno Mars and Matt Goss

Las Vegas has its first new logo since 1979! A representative of Las Vegas says that the goal was to create a logo that is iconic, timeless, progressive, modern, fresh and exciting with a nod to the glamorous era of yesterday…..
SLS Update | W Las Vegas Is Coming

After speculation and somewhat of confirmation from the SLS and Starwood, it appears as though the transformation of the Lux tower into the first W Las Vegas is well underway with construction walls up and certain rooms not available.
Las Vegas | Casino Loyalty Implications of Marriott International Acquiring Starwood Hotels & Resorts Worldwide

By now, you have probably heard the big news in the hotel and hotel loyalty world : “Marriott International to Acquire Starwood Hotels & Resorts Worldwide, Creating the World’s Largest Hotel Company.” (press release HERE) Our immediate attention turns to the loyalty programs of Marriott Rewards and Starwood Preferred Guest (SPG). According to the press […]
Las Vegas | Big Move For Starwood Hotels & Resorts and SPG Loyalty Program In Vegas + A New W Las Vegas

SLS Las Vegas will become a Starwood Hotel before the year is over. Today SLS Las Vegas announced that they would become a part of the Starwood Tribute Portfolio. A large part of this partnership will be the transformation of the Lux Tower at SLS Las Vegas into W Las Vegas, which will open in the third […]