Atlantic City | Borgata Should Be An Mlife Casino In The 2nd Quarter 2017

MGM buys Boyd Borgata

MGM buys Boyd Borgata

Borgata Mlife

MGM Resorts International has been on fire for the past year or two. The growth rate for the casino operator has been nothing less than impressive. In Las Vegas alone, MGM Resorts International opened T-Mobile Arena, Park Theater, and The Park last year. They’re currently renovating Monte Carlo to become a new casino-resort called Park MGM.

Beyond Las Vegas, MGM Resorts International opened MGM National Harbor in Maryland and will open MGM Springfield later this year in Massachusetts. They also plan on opening MGM Cotai before the year is over.

Last year MGM Resorts International purchased 50% of the Borgata in Atlantic City that they didn’t own from Boyd Gaming. This purchase wasn’t made just to have full ownership of what many feel is the best casino-resort in Atlantic City. This shining star sits between Springfield, MA and Oxon Hill, MD and will help create a bridge between their east coast properties.

In 2016, MGM Resorts International proudly debuted the Profit Growth Plan (PGP). The goal of PGP is to generate new revenue for the company while minimizing expenses. Paid parking in Las Vegas are one of the most popular examples of generating new revenue. Meanwhile, the casino and hotel operator is streamlining everything from toiletries to how much liquor is poured into drinks.

PGP has drawn the ire of many visitors to Las Vegas. On their most recent earnings call, MGM Resorts International had good news for anyone visiting Las Vegas. PGP is ahead of schedule and was mostly instituted last year. There shouldn’t be more cutbacks and new fees for customers in Las Vegas.

The bad news in New Jersey is that MGM Resorts International isn’t finished implementing the plan. The Borgata is next in line to become a part of the MGM Resorts International family. They didn’t reveal specifics for streamlining expenses or maximizing revenue on the earnings call. However, Borgata will become a part of the Mlife Rewards family in the 2nd quarter of the year.

Sometime between April and June the Borgata players club will change over to M Life Rewards. On the call, it sounded like they would like to get this done sooner than later, but that’s just reading into the discussion. (Also see : Atlantic City | Winding Down Casino Offers )

During the call, representatives of MGM Resorts International said that they’re happy with food and beverage performance at the property. They made it a point to touch on gambling at Borgata. January was best month ever for slot win at the casino and they want to see that continue to grow. The casino is where MGM Resorts International thinks they can generate great margins.

Free Drinks Mirage Lobby Bar
Photograph ©2017 Marc Meltzer | Mirage Las Vegas

In Las Vegas, greater margins in the casino have meant implementing 6:5 blackjack in all casinos. Nothing specific was mentioned, but blackjack is just one things to be concerned about. Video poker is considered a slot machine by the gaming commissions, so you might want to keep an eye on paytable downgrades. The best source for that information is vpFREE2. We spoke a bit about this at Travelzork, Gambling Downgrades and “Upgrades” at Borgata Atlantic City by MGM.

If you love Borgata the way many of my east coast friends do, you might want to make a visit before it becomes fully integrated into the MGM Resorts International and Mlife Rewards family.

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Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. He learned about gambling at a young age working down the street from a bookie who took action on anything from the mainstream sports to the last three digits of the purse for certain horse races. Yeah, that's a thing. Today Marc is a freelance writer and social media consultant which allows him to work anywhere there's a wifi signal. This allows him to work from the sportsbook at Red Rock Resort or the food court at The Venetian where you’ll find fast and free wifi. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

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rob
rob
8 years ago

Not a good thing to hear. Being an Emerald level at a Gulfcoast Boyd Gaming casino called IP Casino biloxi I was hoping that when I moved back to Jersey I could bring this player level with me to another Boyd Gaming casino being that Borgata was connected until that half was sold to what will be a Beau Rivage sister casino and I could have accepted that, but with the info in this article I’m not so happy for the MGM mlife future.

TravelZork
8 years ago
Reply to  rob

Your best bet is trying to “status match” to a Caesars Total Rewards Status. Until June 2017 (we hope) you can still match Total Rewards Diamond to Borgata Black. Alternatively, you can join a membership program with numerous benefits, like FoundersCard, that also includes Total Rewards Diamond Status.

See :
https://travelzork.com/casino-elite-status-trifecta-founderscard/

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