NOTE (10 July 2017): This series is currently being updated. There will also be a segment on Mlife at Borgata Atlantic City.
So, what exactly is living the Mlife?
This is the first in a series of posts that will introduce you to Mlife; how to earn points, how to use points to your advantage, and even some things that aren’t known to the general public about the privileges that the most elite players can earn with their Mlife cards. Just like the benefits you see on TravelZork that come with airline travel and loyalty cards, you’ll see how Mlife rewards you at casinos, and a few places that you might not expect along the way.
Back when I started my gaming life, well at least the legal one, the way to get comps in casinos was to grease a few palms, tip your dealers, and find a host that took care of you. While that still happens, the reality of technology, computers, and the way rating systems have changed through that technology, meant that the casino had less need to hand rate players and possessed a much simpler way to track a player’s action—loyalty cards.
For the longest time, loyalty cards really were a mystery. The idea was that the loyalty card would accurately track your play at machines, tables, and anywhere you gambled, but as the casino megacorps merged, so did the programs. MGM Resorts had the MGM Players Club, a single card that anyone who signed up for one, could use and it pretty much gathered gaming information that had no direct meaning to anyone but a host. It worked, but it was a technological bridge that went nowhere. There was no transparency, and this is what led competitors like Caesars Entertainment to develop Total Rewards, a tiered program that offered easy comp access and levels that rewarded you for your play. It was an innovation, and despite its effect on player loyalty programs for years, MGM continued to cling to the old antiquated Players Club.
Finally realizing what an opportunity in coordination as much as branding was being missed and seeing the success of Total Rewards, MGM finally developed an answer. That, is Mlife, a multi-tiered, transparent, and most importantly, useful players club for a new era in casino technology. Mlife was a totally new approach that combined the successes of Total Rewards with even more easily achievable levels and services, resulting in what today is regarded by most, myself included, as the best casino loyalty program outside of having a dedicated host.
The premise of Mlife is simple.
Gamble and earn points, earn points and get better benefits. Just like the old system with a host comping you, Mlife provided a more accurate way of knowing exactly what you were gambling and how much you were earning. The more you play, the more Base Points and Tier Credits you earn and these Tier Credits allow you to move up to different levels, that have greater and greater benefits. Everyone starts at the bottom, and you work your way up through these levels:
- Sapphire (0 Tier Credits, new players)
- Pearl (25,000 Tier Credits in a gaming year)
- Gold (75,000 Tier Credits in a gaming year)
- Platinum (200,000 Tier Credits in a gaming year)
- Noir (Invitation Only)
And with each new level comes new benefits including room upgrades and priority access to different events and services, depending on the level. The result is a program that not only helps you track your play accurately, but through Points and Express Comps also allows you to know exactly what you have in comps and allows you to spend them on your own without needing to bother a host. All of this is accessible from any web browser through Mlife.com.
Log on and you can do anything you want and know exactly where you stand; your tier credit level, your available comps, all your room offers—everything. You can also book rooms at discounted rates (as offered) through the site, as well as show tickets and restaurant reservations. It’s like a host that’s everywhere, all the time.
But beyond that, Mlife changed one thing more than anything else in the world of the players club. You can also earn Tier Credits through SPEND as well as gaming. Pay for your room, earn Tier Credits. Get a cabana, earn Tier Credits. Eat dinner, earn Tier Credits. Anywhere, at any MGM or MGM Partner property. What Total Rewards had started, MGM took and turned into a player’s club that for once actually helps the player in a real, clear and useful way.
Our next post will discuss how to earn Tier Credits and we’ll give you some insight into how to use Mlife to make your gaming trips pay you back in the long run. So stay tuned!
Be sure to check out our other Mlife loyalty program articles :
Living the Mlife: An Introduction
Living the Mlife: The Basics – Earning Tier Credits the Traditional Way
Living the Mlife: Points, Partners, and Payouts – Earning Outside of Gaming
Living the Mlife: Pearl, Gold, Platinum, and Beyond – Perks and Oddities
Also, be sure to explore other great casino reviews on TravelZork.
The Salon Suite at Encore Las Vegas – Part I
The Salon Suite at Encore Las Vegas – Part II
LUX King at the SLS Las Vegas
The Octavius Tower at Caesars Palace
MGM SKYLOFTS Las Vegas
Are you a member of Mlife? Are you new to casino loyalty programs?
Feel free to comment here for expert advice from the TravelZork team.