NOTE (10 July 2017): This series is currently being updated. There will also be a segment on Mlife at Borgata Atlantic City.
So, what is exactly is living the Mlife?
This is the first in a series of posts that will introduce you to Mlife, how to earn points, how to use points to your advantage, and even some things that aren’t known to the general public about the most elite of elite players and the privileges they can earn and use with their Mlife cards. Just like the benefits you see on TravelZork that come with airline travel and loyalty cards, you’ll see how Mlife rewards you at casinos, and a few places that you might not expect along the way.
Back when I started my gaming life, well at least the legal one, the way to get comps in casinos was to grease a few palms, tip your dealers, and find a host that took care of you. And while that still happens, the reality of technology, computers, and the way rating systems have changed through that technology meant that there was less need to hand rate players and much simpler ways to track them through their own play in the form of loyalty cards.
We all know what they do so explaining them isn’t necessary, but for the longest time they really were a mystery. The idea was the loyalty card accurately tracked your play at machines, tables, and anywhere you gambled. And as the casino megacorps merged, so did the programs. MGM Resorts had the MGM Players Club, a single card that anyone who wanted had and pretty much gathered points that had no direct meaning to anyone but a host. It worked, but it was a technological bridge that went to nowhere. There was no transparency, and this is what led competitors like Caesars Entertainment to develop Total Rewards, a tiered program that offered easy comp access and levels that rewarded you for your play. It was an innovation, and despite its effect on players loyalty clubs for years MGM continued to cling to the old antiquated Players Club.
Finally realizing what an opportunity in coordination as much as branding was being missed and seeing the success of Total Rewards, MGM finally developed an answer. That, is Mlife, a multi-tiered, transparent, and most importantly useful players club for a new era in casino technology. Mlife was a totally new approach that combined the successes of Total Rewards with even more easily achievable levels and services, resulting in what today is regarded by most, myself included, as the best casino loyalty program outside of having a dedicated host.
The premise of Mlife is simple.
Gamble and earn points, earn points and get better benefits. Just like the old system with a host comping you, Mlife just provided a more accurate way of knowing exactly what you were gambling and how much you were earning. These points, called Tier Credits, allow you to move up with the more you game to different levels that have greater and greater benefits. Everyone starts at the bottom, and you work your way up through these levels:
- Sapphire (0 tier credits, new players)
- Pearl (25,000 tier credits in a year period)
- Gold (75,000 tier credits in a year period)
- Platinum (200,000 tier credits in a year period)
- Noir (Invitation Only)
And with each new level comes new benefits including room upgrades and priority access to different events and services, depending on level. The result is a program that not only helps you track your play accurately, but also allows you to know exactly what you have in comps and allows you to spend them on your own without needing to bother a host through Express Comps. And all of this is actually accessible from any web browser through Mlife.com.
Log on and you can do anything you want and know exactly where you stand. Your tier credit level, your available comps, all your room offers, everything. And beyond that you can book rooms at discounted rates through the site as offered as well as show tickets and restaurant reservations. It’s like a host that’s everywhere, all the time.
But beyond that, Mlife changed one thing more than anything in the world of the players club. You can also earn points through spend as well as gaming. Paid for your room, earn points. Get a cabana, earn points. Eat dinner, earn points. Anywhere at any MGM or MGM Partner property. What Total Rewards had started, MGM took and turned into a player’s club that for once actually helps the player in a real, clear and useful way.
Our next post will discuss how to earn points and we’ll give you some insight into how to use Mlife to make your gaming trips pay you back in the long run. So stay tuned!
Be sure to check out our other Mlife loyalty program articles :
Living the Mlife: An Introduction
Living the Mlife: The Basics – Earning Tier Credits the Traditional Way
Living the Mlife: Points, Partners, and Payouts – Earning Outside of Gaming
Living the Mlife: Pearl, Gold, Platinum, and Beyond – Perks and Oddities
Also, be sure to explore other great casino reviews on TravelZork.
The Salon Suite at Encore Las Vegas – Part I
The Salon Suite at Encore Las Vegas – Part II
LUX King at the SLS Las Vegas
The Octavius Tower at Caesars Palace
MGM SKYLOFTS Las Vegas
Are you a member of Mlife? Are you new to casino loyalty programs?
Feel free to comment here for expert advice from the TravelZork team.