Why don’t I show loyalty to one airline program? Why do I remain a travel loyalty program free agent? Umm because—I don’t have much money but I still want to go places.
Las Vegas casino players clubs are tightening the purse strings on how they reward customers. Before you get fired up just understand that this isn’t new. The casino operators are just discussing this publicly.
Marriott Rewards is offering its members an opportunity to earn up to a maximum of 45,000 free points per calendar year by using social media — and although point bonuses have already been offered since the launch of the initiative, that is only the beginning.
Most casino operators in Las Vegas prefer to have a revenue split close to MGM than Caesars. In fact, Caesars wants to have a revenue split closer to MGM Resorts. The two casino operators have different approaches to their companies. MGM Resorts is expanding with new casinos and a massive profit growth plan. Meanwhile, Caesars Entertainment is looking elsewhere to generate revenue.
I’m a big fan of loyalty programs. I generally belong to just about any that will have me, whether it’s a frequent flyer scheme or a punch card at a local sandwich shop. There is, however, one thing about loyalty programs that tends to aggravate me: Their name.
One of my favorite conversations is sweet spots in loyalty programs. Be it casino, hotel or airline programs it is always fun to imagine how one can reach top tier elite status with the least amount of spend. I was actually discussing CHEAP Hyatt Elite Status with my buddy John the other day, as it references to Hyatt Globalist status. Globalist (formerly Hyatt Diamond) is now the top published tier for Hyatt loyalty.
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