Vegas News | Grasshoppers Invade!

The big news in Las Vegas this week seems to be the grasshopper invasion! I live about 20 minutes west of the Vegas Strip towards Red Rock Casino and I’ve only seen one grasshopper. He or she was outside of my apartment four times I went in and out on Friday. I named my new […]

Vegas News | MGM, Wynn, Caesars, and so much more

Vegas News 19 May 2019 | MGM, Wynn, Caesars, and so much more

MGM, Wynn, Caesars — The news from Las Vegas and casinos never seems to stop. On Friday afternoon I headed out to Cleaver for a delicious half-price steak for Happy Hour and news was still developing. It wasn’t until I returned home that I really caught up.

Embrace ALL Gamblers | Why Vegas Casino Loyalty is Broken

Casino Loyalty is Broken

If someone gambles at a casino property, they are a customer. It is just that simple. If someone takes the time to join a Vegas Casino loyalty program and allows their casino play to be tracked they are interested in that property and their casino loyalty program.

Consequences of Total Rewards 2018 Devaluations

Total Rewards 2018

While the upcoming changes, effective 02/01/18, to the Caesars Total Rewards program, is a massive slash in benefits, some of the changes certainly make sense from their perspective. I try to play devil’s advocate and understand the business purpose for these decisions. Some I get, while others baffle me when I try to view them through the bean counter’s eyes.

[Ouch!] Major Changes to Total Rewards 2018 Benefits

Total Rewards 2018 Benefits

Caesars unveiled their Total Rewards benefits for 2018. While rumors had been circulating of an upcoming degradation of benefits, nobody predicted how steep it would be.  Most of the key benefits of the Total Rewards program that made it the best casino loyalty program in the country are all gone. The biggest head-scratcher, is that the higher the tier one attained, the more that was taken away.

Caesars Total Rewards | Part 4 | Generating Casino Offers (Marketing Offers)

Caesars Total Rewards | Part 4 | Generating Marketing Offers

How do you alter your play to receive the best casino offers possible based on your bankroll? As I stated in the previous installment, it’s done by the timing of your gaming sessions, which directly affects your Theo (your theoretical loss to the casino, which is the way that the casino calculates what you are worth to them.).

Caesars Total Rewards | Part 3 | What is a Caesars Marketing Offer?

Caesars Total Rewards | Everything You Need To Know - Part 3 | Marketing Offers

Earning Caesars Marketing Offers (and continuing to receive them) from a large casino loyalty program such as Total Rewards is a very complicated endeavor. There are numerous variables to consider, such as which property you are playing at and how popular that property is, how badly that property wants to drum up business, what games, amenities and restaurants are available, etc., but before I launch into specifics, let me define just what a Marketing Offer is.