The big news in Las Vegas this week seems to be the grasshopper invasion! I live about 20 minutes west
MGM, Wynn, Caesars — The news from Las Vegas and casinos never seems to stop. On Friday afternoon I headed out to Cleaver for a delicious half-price steak for Happy Hour and news was still developing. It wasn’t until I returned home that I really caught up.
If someone gambles at a casino property, they are a customer. It is just that simple. If someone takes the time to join a Vegas Casino loyalty program and allows their casino play to be tracked they are interested in that property and their casino loyalty program.
Want more comps? Be Strategic about your casino comps. Learn to get more from your casino gambling. Consider concentrating your play for more casino comps.
Want more comps? More play in fewer trips is going to net you the most casino comps. This is just a general statement about casino gambling because the amount of play that will generate marketing offers is not an exact science.
While the upcoming changes, effective 02/01/18, to the Caesars Total Rewards program, is a massive slash in benefits, some of the changes certainly make sense from their perspective. I try to play devil’s advocate and understand the business purpose for these decisions. Some I get, while others baffle me when I try to view them through the bean counter’s eyes.
Currently Caesars is running a New Year, New Empire promotion (Promo Code: NYNE18) that can be combined with an Opt-In Offer for 1000 tier points per night.
Caesars unveiled their Total Rewards benefits for 2018. While rumors had been circulating of an upcoming degradation of benefits, nobody predicted how steep it would be. Most of the key benefits of the Total Rewards program that made it the best casino loyalty program in the country are all gone. The biggest head-scratcher, is that the higher the tier one attained, the more that was taken away.
How do you alter your play to receive the best casino offers possible based on your bankroll? As I stated in the previous installment, it’s done by the timing of your gaming sessions, which directly affects your Theo (your theoretical loss to the casino, which is the way that the casino calculates what you are worth to them.).
Earning Caesars Marketing Offers (and continuing to receive them) from a large casino loyalty program such as Total Rewards is a very complicated endeavor. There are numerous variables to consider, such as which property you are playing at and how popular that property is, how badly that property wants to drum up business, what games, amenities and restaurants are available, etc., but before I launch into specifics, let me define just what a Marketing Offer is.
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