Why don’t I show loyalty to one airline program? Why do I remain a travel loyalty program free agent? Umm because—I don’t have much money but I still want to go places.
This Vegas News post is always a week in the making. We gather information every day until the news is submitted for posting. In fact, as I was about to edit this I received a new bit of information that I’ll share
Las Vegas casino players clubs are tightening the purse strings on how they reward customers. Before you get fired up just understand that this isn’t new. The casino operators are just discussing this publicly.
Most casino operators in Las Vegas prefer to have a revenue split close to MGM than Caesars. In fact, Caesars wants to have a revenue split closer to MGM Resorts. The two casino operators have different approaches to their companies. MGM Resorts is expanding with new casinos and a massive profit growth plan. Meanwhile, Caesars Entertainment is looking elsewhere to generate revenue.
I’m a big fan of loyalty programs. I generally belong to just about any that will have me, whether it’s a frequent flyer scheme or a punch card at a local sandwich shop. There is, however, one thing about loyalty programs that tends to aggravate me: Their name.
One of my favorite conversations is sweet spots in loyalty programs. Be it casino, hotel or airline programs it is always fun to imagine how one can reach top tier elite status with the least amount of spend. I was actually discussing CHEAP Hyatt Elite Status with my buddy John the other day, as it references to Hyatt Globalist status. Globalist (formerly Hyatt Diamond) is now the top published tier for Hyatt loyalty.