Why don’t I show loyalty to one airline program? Why do I remain a travel loyalty program free agent? Umm because—I don’t have much money but I still want to go places.
Las Vegas casino players clubs are tightening the purse strings on how they reward customers. Before you get fired up just understand that this isn’t new. The casino operators are just discussing this publicly.
Most casino operators in Las Vegas prefer to have a revenue split close to MGM than Caesars. In fact, Caesars wants to have a revenue split closer to MGM Resorts. The two casino operators have different approaches to their companies. MGM Resorts is expanding with new casinos and a massive profit growth plan. Meanwhile, Caesars Entertainment is looking elsewhere to generate revenue.
I’m a big fan of loyalty programs. I generally belong to just about any that will have me, whether it’s a frequent flyer scheme or a punch card at a local sandwich shop. There is, however, one thing about loyalty programs that tends to aggravate me: Their name.
Well, there’s good news. I’ve got a strategy that will get you casino elite status with Caesars / Total Rewards and MGM / Mlife. The keys to the strategy are The FoundersCard and The Borgata Rewards program.