It’s All About The THEO | Casino THEO and Average Daily Theoretical - ADT
September 2, 2020 CoachKitty

Gambling | Casino THEO | It’s All About The THEO

Your theoretical loss to the casino (your casino theo or average daily theoretical – ADT) is the way the casino calculates what you are worth to them. It’s not a theoretical win because every game that the casino offers has a house advantage and the payoff for a bet is always less than the odds of winning that bet.

Vegas News | G2E Preview + This Week Was a Blur
October 13, 2019 Marc

Vegas News | G2E Preview + This Week Was a Blur

The Las Vegas PR machines might be slow right now but this week was a blur and I expect more of the same next week. A friend was in town for a conference and that gave me an excuse to enjoy Las Vegas like a tourist for a few days. Let’s get to all the Vegas scoop, and also my Vegas News G2E Preview.

Total Rewards 2018
February 22, 2018 Eric Rosenthal

Consequences of Total Rewards 2018 Devaluations

While the upcoming changes, effective 02/01/18, to the Caesars Total Rewards program, is a massive slash in benefits, some of the changes certainly make sense from their perspective. I try to play devil’s advocate and understand the business purpose for these decisions. Some I get, while others baffle me when I try to view them through the bean counter’s eyes.

Total Rewards 2018 Benefits
December 19, 2017 Eric Rosenthal

[Ouch!] Major Changes to Total Rewards 2018 Benefits

Caesars unveiled their Total Rewards benefits for 2018. While rumors had been circulating of an upcoming degradation of benefits, nobody predicted how steep it would be.  Most of the key benefits of the Total Rewards program that made it the best casino loyalty program in the country are all gone. The biggest head-scratcher, is that the higher the tier one attained, the more that was taken away.

Caesars Total Rewards | Part 4 | Generating Marketing Offers
April 19, 2017 CoachKitty

Caesars Total Rewards | Part 4 | Generating Casino Offers (Marketing Offers)

How do you alter your play to receive the best casino offers possible based on your bankroll? As I stated in the previous installment, it’s done by the timing of your gaming sessions, which directly affects your Theo (your theoretical loss to the casino, which is the way that the casino calculates what you are worth to them.).