The transition of Borgata Black to Mlife Gold is of particular interest to me, since Borgata Rewards has three tiers in their loyalty program (Red – Black – Titanium) while Mlife has five tiers (Sapphire – Pearl – Gold – Platinum – Noir).
With May, Atlantic City casinos make way for the unofficial start of the summer season on Memorial Day, but there are plenty of other events leading up to that last weekend.
With the brand already successfully operating a signature Cafe in the shuttered resort, and the money ready for investing, the synergy happened and the result has been announced formally to the world as the Hard Rock Hotel and Casino Atlantic City.
April brings not only showers and spring flowers to Atlantic City, but an eclectic array of events and entertainment from a film festival, stand-up comedy and a sake dinner to ballet and a Halfway to Halloween celebration.
Boats and food top the March agenda of events in Atlantic City. As if new restaurants are not enough, Tropicana celebrates Bacon Week, March 19 to 25.
The Borgata is next in line to become a part of the MGM Resorts International family. They didn’t reveal specifics for streamlining expenses or maximizing revenue on the earnings call. However, Borgata will become a part of the Mlife Rewards family in the 2nd quarter of the year.
There has been a steady and overall decline in gaming odds, comps and casino offers over the years but with fewer rooms available to comp and most of the remaining 7 casinos struggling financially, Atlantic City is rapidly diminishing as a good play for the low roller.
Effective March 1, the Borgata is raising the entry price for Black Label card holders to both the Amphora Lounge and the buffet from $10 comp dollars to $12.50 comp dollars per person. The Amphora Lounge is very nice and the buffet is decent, but this is another downgrade instituted by Mlife and there’s certainly more to come.
The Borgata is offering two Slot Dollar Multiplier Days in February: 5X Slot Dollars on Sunday, February 5 and 10X Slot Dollars on Tuesday, February 21. On both days the promotion runs from noon to 7pm. I’ve written about these types of promotions before but there are a lot of changes going on at the Borgata, so I will re-evaluate the situation.
Tropicana continues to be the place to be in February. Indoor Beach Bash continues through Feb. 28 with a free concert by Parrot Beach at 8 p.m. Feb. 4 in the Grand Exhibition Center.