Gambling | Casino THEO | It’s All About The THEO (Average Daily Theoretical – ADT)

Your theoretical loss to the casino (your casino theo or average daily theoretical – ADT) is the way the casino calculates what you are worth to them. It’s not a theoretical win because every game that the casino offers has a house advantage and the payoff for a bet is always less than the odds of winning that bet.
Casino Comps | The Big Play Casino Gambling Day – Part 3

Want more comps? Be Strategic about your casino comps. Learn to get more from your casino gambling. Consider concentrating your play for more casino comps.
Casino Comps | The Big Play Casino Gambling Day – Part 2

Want more comps? More play in fewer trips is going to net you the most casino comps. This is just a general statement about casino gambling because the amount of play that will generate marketing offers is not an exact science.
Consequences of Total Rewards 2018 Devaluations

While the upcoming changes, effective 02/01/18, to the Caesars Total Rewards program, is a massive slash in benefits, some of the changes certainly make sense from their perspective. I try to play devil’s advocate and understand the business purpose for these decisions. Some I get, while others baffle me when I try to view them through the bean counter’s eyes.
[Ouch!] Major Changes to Total Rewards 2018 Benefits

Caesars unveiled their Total Rewards benefits for 2018. While rumors had been circulating of an upcoming degradation of benefits, nobody predicted how steep it would be. Most of the key benefits of the Total Rewards program that made it the best casino loyalty program in the country are all gone. The biggest head-scratcher, is that the higher the tier one attained, the more that was taken away.
Caesars Total Rewards | Part 4 | Generating Casino Offers (Marketing Offers)

How do you alter your play to receive the best casino offers possible based on your bankroll? As I stated in the previous installment, it’s done by the timing of your gaming sessions, which directly affects your Theo (your theoretical loss to the casino, which is the way that the casino calculates what you are worth to them.).
Caesars Total Rewards | Part 3 | What is a Caesars Marketing Offer?

Earning Caesars Marketing Offers (and continuing to receive them) from a large casino loyalty program such as Total Rewards is a very complicated endeavor. There are numerous variables to consider, such as which property you are playing at and how popular that property is, how badly that property wants to drum up business, what games, amenities and restaurants are available, etc., but before I launch into specifics, let me define just what a Marketing Offer is.
Achieving Caesars Total Rewards Seven Stars with Video Poker

Seven Stars With Video Poker ? Is video poker a cheaper way to earn Seven Stars status with Total Rewards than baccarat or live poker? That is a very good, though complicated question.
How To Spend Your Summer In Atlantic City

There’s lots of positive news about summer in Atlantic City. As Mark Twain once said, “The rumors of my death are greatly exaggerated.”
Caesars Palace Is Celebrating Its 50th Anniversary All Year Long

The casino & resort opened on August 5, 1966. This year marks its 50th anniversary and Caesars Palace Entertainment is taking the entire year to celebrate.
Caesars Total Rewards | Seven Stars Insider: Here’s What You Can Learn

Despite its name, the Seven Stars Insider is for all Total Rewards cardholders – or anyone considering a visit to a Total Rewards casino.
Caesars Total Rewards | Everything You Need To Know – Part 2 | TIER STATUS

Total Rewards is a casino loyalty program and its function is to persuade customers to be loyal to (spend more money on) Caesars Entertainment Corporation. You get value from your Total Rewards account but always keep in mind that the niceties offered are to entice you to happily—lose money! Tier Status When you earn the […]
Caesars Total Rewards | Everything You Need To Know – Part 1

The Caesars Casino Loyalty Program Caesars Entertainment Corporation is one of the largest casino companies in the world. Total Rewards, their casino loyalty program (launched in 1997) was the first to offer a system wide comps program, allowing points earned at one casino to be redeemed for goods and services at any of the company’s […]
Mlife : The Clock Resets

A new year (so to speak) and a new me. Or rather a new tier. That’s right kids, it’s now October and all those earned Mlife (tier level) credits are about as worthwhile as a turtle in a greyhound race. If you are new to Mlife, be sure to check out the beginning of our Mlife series on TravelZork.