The Borgata just announced that the full transition from My Borgata Rewards to MGM Mlife casino loyalty program will take place on June 7. What I want to know is this: If players are going to enjoy the same level of recognition and benefits that they enjoyed with My Borgata Rewards, why are the details so vague?
Your theoretical loss to the casino (your casino theo or average daily theoretical – ADT) is the way the casino calculates what you are worth to them. It’s not a theoretical win because every game that the casino offers has a house advantage and the payoff for a bet is always less than the odds of winning that bet.
How do you alter your play to receive the best casino offers possible based on your bankroll? As I stated in the previous installment, it’s done by the timing of your gaming sessions, which directly affects your Theo (your theoretical loss to the casino, which is the way that the casino calculates what you are worth to them.).
Earning Caesars Marketing Offers (and continuing to receive them) from a large casino loyalty program such as Total Rewards is a very complicated endeavor. There are numerous variables to consider, such as which property you are playing at and how popular that property is, how badly that property wants to drum up business, what games, amenities and restaurants are available, etc., but before I launch into specifics, let me define just what a Marketing Offer is.
The Borgata is next in line to become a part of the MGM Resorts International family. They didn’t reveal specifics for streamlining expenses or maximizing revenue on the earnings call. However, Borgata will become a part of the Mlife Rewards family in the 2nd quarter of the year.
There has been a steady and overall decline in gaming odds, comps and casino offers over the years but with fewer rooms available to comp and most of the remaining 7 casinos struggling financially, Atlantic City is rapidly diminishing as a good play for the low roller.