If you needed another reason to check out Virgin Hotels Las Vegas, their brand-new Cherry Rewards program might be it. Designed to be one of the juiciest loyalty programs on the Strip, Cherry Rewards is not just about collecting points—it’s about unlocking experiences, indulgences, and exclusive perks all over the property.
From the casino to the spa, restaurants to concert venues, Cherry Rewards members can now earn and redeem points almost everywhere. Whether you’re spinning the reels, grabbing a signature dish, or kicking back at the pool, there’s a reward with your name on it. Better yet, members can level up faster and hang on to their benefits longer than ever before.
Sign Up and Win Big
First-timers are in for a treat. Now through September 1, 2025, new Cherry Rewards members can earn up to $1,000 in free slot play during their first week—just by playing. Enrollment is quick and easy, thanks to a dedicated sign-up area where guests can spin the Cherry Wheel for guaranteed prizes and grab some exclusive Cherry Rewards merch.
Tier-Matching? Yes, Please
Already loyal somewhere else? Virgin Hotels Las Vegas is offering instant tier-matching for players who show their current players club card from another casino. That means immediate access to premium Cherry Rewards perks—and members get 90 days to maintain their upgraded status into 2026. The offer is available through September 1, and it’s a game-changer for anyone looking to switch things up without starting from scratch.
If you’re not a fan of tier-matching, see this article from Justin Vacula.
Passport to Paradise: Earn Perks & a Cruise
Everyone who signs up for Cherry Rewards also gets a Passport Book—a sweet little bonus booklet filled with exclusive deals around the resort. We’re talking complimentary spa upgrades, discounts on shows, free dishes at select restaurants, discounted room rates, and more. Complete your Passport and turn it in at the Cashier’s Cage for a shot at winning a Virgin Voyages cruise. Two drawings will be held: one on April 1 and another on May 1.
The Tiers of Cherry Rewards
Cherry Rewards is structured into five juicy tiers, each offering increasing levels of benefits that extend far beyond the casino floor:
- Hello – Early show ticket access, birthday offers, comped resort fees, and reward points on gaming and dining.
- Insider – Adds 10% off spa services and discounted well & call drinks*.
- Exclusive – Unlocks comps across the resort including hotel stays and meals*, early check-in/late checkout*, VIP parking, and more.
- VIP – Members enjoy room upgrades, quarterly pool cabanas*, dedicated casino hosts, and priority reservations.
- All-Access – Reserved slots/tables, three comped nights per month, gift shop discounts*, and expedited valet service.
(*Some restrictions apply)
If you’re already a Momentum member, don’t worry—you’ve been automatically enrolled in Cherry Rewards.
There’s an App for That
To top it off, Virgin Hotels Las Vegas has launched a new mobile app to help guests track their Cherry Rewards points, manage reservations, score app-exclusive discounts, and navigate everything the resort has to offer.
