Information correct as of July 2020
This article about The Cosmopolitan of Las Vegas loyalty program Identity Membership & Rewards was originally written by Marc Meltzer in August of 2015. It has bees revised and updated by Steve White.
The Cosmopolitan of Las Vegas is one of the most modern casinos and hotels in Las Vegas. Hotel rooms, restaurants, clubs and entertainment are all on the cutting edge of what’s hot today and what will be hot tomorrow. The same can be said for their players club. Identity Membership & Rewards, The Cosmopolitan of Las Vegas players club, acts more like a traditional loyalty club that could be used for any business than just a casino slot club card. This suits their customer’s perfectly as the gaming makes up only a small piece of what people are spending money on.
Unlike some other players club cards, Identity points are rewarded for spending everywhere at the Cosmopolitan. In addition to receiving points when playing slots and video poker in the casino you also receive Identity points from spending on hotel, dining, shopping and the spa. The Cosmo also has a unique partnership with Marriott that you should keep in mind when booking.
Earning Points
The Cosmopolitan recently changed how they reward spending in the casino. They no longer offers points for table game play but you can still ask a pit boss or host for a discretionary comps based on your play. Here’s how you earn Identity points:
Gambling
- 1 point – $2.50 reel slots
- 1 point – $6 video poker
- Identity points are not earned on table games, sports book and electronic craps machines.
Hotel, Spa, Dining, Shopping
- 5 points – $1
- $5 resort credit – $100 spent
Tier Benefits
Identity has four tiers to its players club. Each tier offers members better rewards than the previous tier. Identity tier benefits increase slowly but appropriately for the Cosmo customer. Their high rollers appreciate the VIP benefits more than customers of other casinos.
When you sign up for Identity you begin at the Velvet tier. You’re essentially signing up for their marketing mailing list so benefits are minimal. You see incremental benefits as you climb tiers. Here are the details:
Sterling (4,000 +points)
- One complimentary room night per year
- 2x slot multipliers all day, every day
- One 2-for-1 Wicked Spoon dining offer per month
- 2-for-1 Opium tickets
- VIP reservations
- Access to special offers
Gold (20,000+ points)
- Two complimentary room nights per year
- Two complimentary companion room nights per year
- Complimentary resort fee ($39 plus tax per night)
- 2x slot multipliers all day, every day
- One in-room movie per visit
- 2-for-1 dining and priority access at Wicked Spoon
- 2-for-1 Opium, show and concert tickets including express entry
- 2-for-1 special event tickets
- VIP reservations line
- Complimentary valet parking
- Early check-in and late check-out when available
Platinum (50,000+ points)
- Minimum of 2 Complimentary room offers throughout the year or more, dependent upon level of play
- Two complimentary companion room nights per year
- Complimentary resort fee ($39 plus tax per night)
- Complimentary room upgrades when available
- 3x slot multipliers all day, every day
- One in-room movie per visit
- 2-for-1 dining and priority access at Wicked Spoon
- 2-for-1 Opium, concert and show tickets including express entry
- 2-for-1 special event tickets
- Early Check-in and Late Check-out when available
- VIP reservations line
- VIP airport transportation
- VIP check-in
- Priority valet & taxi service
- Complimentary valet parking
- Turndown service
- $250 annual resort credit
Partners
Marriott International is the only partner with the Cosmopolitan. Your Identity points can be transferred to Marriott Rewards which can be redeemed at almost all Marriott locations around the world. Likewise members of Marriott Rewards can also exchange points into Identity Points. Transferred points do not count towards your Identity tier status.
(editor’s note : We plan on discussing Marriott Rewards at length in a future TravelZork post. In addition to having a conversation about some of the promotions and issues between Marriott and Cosmopolitan with regard to points earning and spending. Another valuable resource is this thread on FlyerTalk and the FlyerTalk Cosmopolitan WIKI, especially for those with Marriott Elite status.)
Marriott Rewards Platinum and Platinum Elite members receive the following benefits when staying at the Cosmopolitan:
- VIP Checkin
- Ultimate Reservation Guarantee (room will always be ready when you check-in)
- Choice of bonus reward – 500 Marriott Reward points or $10 dining credit
- Complimentary room upgrade
- Late checkout
Additional recent benefit for Marriott Platinum Elite members, as reported on FlyerTalk :
Wicked Spoon: Marriott Rewards Platinums (and PPs) get to use the preferred line and receive a $5 discount even when not staying at the property. Just show your respective Marriott or Marriott PP card.
Other Participating Las Vegas Hotels
Right now there are no other Las Vegas hotels that are part of the Identity players club.
[Updated July 2020, original article by Marc Meltzer August 2015]
