Vegas News March 23, 2023

Vegas Visitor Data – The Average Visitor To Las Vegas

Let’s kick off this week’s edition of Vegas News with some information about the average visitor to Las Vegas in 2022 (Vegas Visitor Data). The Las Vegas Convention and Visitors Authority’s (LVCVA) annual Visitor Profile is a small sample snapshot of visitors to Las Vegas. 

The report isn’t 100% accurate and it’s not a representation of any particular individual. The LVCVA interviewed 6,267 individuals for this report. For reference, almost 39 million people visited Las Vegas last year, according to the LVCVA. 

It takes a special person to stop and take a survey this large while visiting Las Vegas. While surveys like this are not totally accurate, they help paint a picture of who’s visiting Las Vegas. 

This is a good reminder that TravelZork readers are probably not the average visitors to Las Vegas. Again, the overview is a representation of how visitors spend their time and money in Las Vegas.

You can see the full report here.  

Highlights – Vegas Visitor Data

Here are some highlights from the 2022 Visitor Profile:

75% of visitors to Las Vegas gambled during their visit. That’s typical. Only 6% of visitors were in Las Vegas specifically to gamble. This is a little lower than usual but not entirely out of line with all of the concerts and non-gaming events in Las Vegas.

Visitors Gamble 2.6 Hours Per Day

Visitors only gambled 2.6 hours per day. That’s like one video poker session at Chandelier bar for me. Lastly, on this topic – the average gambling budget per visit was $761. That’s per visit – not per day. This was an increase from previous years.

10% Of Visitors Receive Comp Rooms

Only 10% of visitors received comp rooms last year. This is fairly typical. 50% of visitors paid regular advertised rates. 13% of visitors paid a discount casino rate. This increase might be due to discounts from booking directly from the casino operators.

The average age of visitors was 40.7 years. That’s down from 43.2 years in 2021 and more from previous years. It’s unclear if this includes kids. 16% of respondents had people under 18 in their travel group. That’s down from last year but up from previous years.

Visitation Increased – Downtown Las Vegas

Visitation increased to downtown Las Vegas. Half of the visitors went downtown to hang out at the Fremont Street Experience. Only 8% went downtown specifically to gamble. 60% of survey respondents that didn’t go downtown said they had no time or didn’t care about the area. 

The information may not be totally accurate but the picture it paints resembles what see in person, hear during earnings calls and read from analysts throughout the year.

The LVCVA put together some more highlights here.

Las Vegas Quick Hits

Las Vegas Grand Prix Quick Hits

• The moment we’ve been dreading is almost upon us. Las Vegas will be repaving the roads for the F1 race between April 2 and Aug. 25. The Vegas Strip paving will take place between May 9th – 19th. Brace for delays getting around. You can see the rest of the dates here.  
• Construction on the F1 paddock on Koval and Harmon will be completed around late Sept. or early Oct. This hasn’t been much of a deal for traffic but it will be a big part of the race. Read more here.  
• Hard Rock (The Mirage) is now a presenting partner for the F1 race. The casino will have its own 3,000-capacity grandstand adjacent to the Vegas Strip. Read more here. 

Let’s get to the rest of the news in and around Las Vegas

Quick Hits

• The Bellagio spring conservatory display is up! There are some familiar elements and others are new. Read and see more here.
• Say this real fast after a couple of glasses of vino. WYNN WINE WEEKEND. This will take place in March at Wynn Las Vegas. Read more here.
• There’s a rumor with very little information that Cher wants to do another Las Vegas residency. Read more here.   
• Keith Urban added more dates to his PLANET HOLLYWOOD Las Vegas Resort residency. Read more here.

• The American Kennel Club dropped its list of the most popular dog in 2022. French Bulldogs are the most popular in Las Vegas. You can see all the details here and a slew of regional press releases here.
• Last week we shared news about The Strat renovating some rooms. This week we share this nugget – “The Strat is sky-high, sold out through March at $400 ADRs on weekends.” Read more at the bottom of this blog post.  
• Penn Entertainment officially filed plans for the new tower at M Resort. Read more here.

• Station Casinos shared a new rendering (above) of the Durango hotel and pool along with information on a couple of bars and a restaurant. Read more here.  
• It looks like Caesars is considering selling (Selling Loyalty Club Tiers) its rewards program (Caesars Rewards Loyalty Program). I feel like I’ve been seeing this rumor since the company used the Total Rewards card featured in the article. Read more here via Vital Vegas.
• Boring is digging a new tunnel! This one will go from the Las Vegas Convention Center and the Westgate. When this opens it will be the third of 69 planned stations. Read more here.
• Resorts World named its infinity pool “Athena.” Read more here.   
• The “It” escape room is now open. Read more here.  
• LSU will play USC at Allegiant Stadium in Sept. at the Vegas Kickoff Classic. Read more here.  
• The Rouge Room at Red Rock is now open. Read more here.