In our last article on this topic, we learned more about the bumpy road that Zac Posen and Delta encountered whilst joining forces for designing Delta’s new uniforms. Well, good news! They’ve finalized the project and the results are even better than expected. He designed new uniforms for over 60.000 Delta Air Lines employees varying from gate personnel to flight attendants.
“These are people who have multiple tasks to do in their jobs. It takes great mental and physical concentration to do those tasks, and to be poised at the same time. That’s really the power of clothing, and where a uniform can really be transformative for the experience of the customer by the employees themselves feeling empowered, feeling fabulous, feeling cool.”
Opposed to the “old” standard red uniforms Zac chose (passport) plum, thistle and cardinal for the new attire, stating that in the current colors the employees “felt ordinary.” These new colors are much more noticeable and fresh looking, but still look professional.
The uniforms of course needed to be practical, so they’re stain-resistant and designed in a way they stay fairly wrinkle-free. They are suitable for warmer and colder temperatures, so ready for flying to destinations with different climates. The jackets have special materials woven into the lining that are anti-bacterial. To keep the shirt tucked in more easily, there’s a rubber strip inside the skirt, and the blazers are made walkie-talkie proof with an added slot on the top. Smart thinking!
At the beginning of 2017 a select group of Delta employees will start wearing the Zac Posen designs, in 2018 the line will be rolled out world-wide.